JT Networks were launching a new product for the industry and needed ideas on how best to get their product out into the rail world.
Rail Creative suggested attaching their product to the inside front cover of one of Rail Media’s main publications – Rail Engineer – where potential customers could actually take a sample of the product away for themselves.
This involved creating an engaging advert while incorporating bespoke product photography.
Jt Network, after the publication of their advert, enjoyed great success. They are now looking to expand their range of products as a result of this campaign.